Hi, I’m Niamh Donoghue,

I help founders and individuals tell more impactful product stories. We’ll boost your message's impact, connect with the right audience, and raise funds with a story people will remember.

Experience

Bandi

•

Aspire

•

Asana

•

Hewlett Packard

•

AWS

•

Tapjoy

•

Bandi • Aspire • Asana • Hewlett Packard • AWS • Tapjoy •

Think Once,
Deliver Often

We'll define the key messaging and positioning that will be the foundation of your entire marketing plan. The result is a consistent brand message that drives results across all customer touch points.

From marketing to sales to customer support – we'll create a single thread that runs through your entire brand.

  • How we do it

  • Step 1 : Research

    Qualitative & quantitative customer research. Industry analysis. Internal interviews.

  • Step 2: Segmentation

    Identify highest value market segments & understand who you are selling to within them.

  • Step 3: Positioning & Messaging

    Define a framework of repeatable messages that will underpin all of your marketing and sales efforts for each segment or persona.

  • Step 4: GTM Plan

    Receive a full-funnel marketing plan with SMART objectives to build awareness, convert leads and close sales.

  • Step 5: Training

    Ensure every employee knows the product story & can talk about it with confidence.

  • Get in touch

    Set up a call so I can learn more about your brand.

Already got a
solid brand positioning?

Positioning

•

Messaging

•

Marketing Strategy

•

Product Marketing

•

Events

•

Content Marketing

•

Pitch Decks

•

Websites

Positioning • Messaging • Marketing Strategy • Product Marketing • Events • Content Marketing • Pitch Decks • Websites

  • Calm & Chaos

    I LOVE working with Niamh. After just two sessions, I’ve seen real life results. I re-engaged with my ideal partner brands, felt more confident in communicating my value, and as a new mum, she helped me identify the 'super actions' that would make the most impact in the shortest time. It's already paying off! Thanks to our sessions I’ve made meaningful moves toward building the business of my dreams!”

    - Jade Mordente, Wellness Entrepreneur

  • Bandi

    “I couldn’t recommend working with Niamh for strategic initiatives more highly. She built us the perfect foundation to grow from and enabled us to gain a deeper understanding of our customers”

    – Frankie Theakston, Founder

  • TvScientific

    "There is a reason I always bring Niamh in on projects. A skilled and strategic marketer, she'll focus her attention to the thing that is going to make the biggest impact. We’ve worked on a lot of projects over a 6 year period and have never looked back.”

    – Emily Robinson, VP Marketing

  • Aspire

    “Niamh is a great partner for any Marketing Leader looking to roll out a complex marketing strategy. She makes hard things look easy, managing massive projects and handling the details so well. There is no denying her amazing impact on our company, culture and customers.”

    – Sterling Jackson, Head of Marketing

  • Kin Things

    I love that our sessions fel like co-creation process, and I have complete trust in her. Everything she does adds total value, it’ not just noise. I feel I can accomplish anything after our sessions… it feels like pure magic. Her guidance is grounded in action and true belief, and she has an expansive unique talent for helping people see their potential. Future clients are lucky to work with her!

    - Shona Slemon, Founder

  • Aspire

    “Niamh is a powerhouse — she managed behemoth projects on her own and quality remained high throughout. She was a wonderful partner for demand gen with the impactful content she created. And she’s fun to work with!”

    - Maira Salahuddin, Growth Lead at Aspire

  • Aspire

    “Niamh is one of the most talented product marketers I have ever worked with. She is smart, organised, and great at problem solving. She has done so much for us, truly elevating everything she touches! Couldn’t recommend working with her more.”

    – Katherine McDermott, Sr Product Marketing Manager